Janalakshmi Financial Services, Jana Foundation, CGAP and Innovation Labs partnered to develop a tool called Kaleido that provides the foundation for building a customer-centric organization. An initial survey of the tool offers several key findings.
In the first of a multi-part blog series, we take a look at a unique customer profiling tool called Kaleido. Created by Janalakshmi Financial Services, the tool maps the financial context of a household, getting us closer to a customer-centricity.
CGAP's partnership with Janalakshmi Financial Services seeks to learn more about understanding customers, designing effective product delivery, and making the economics behind client-centric financial services for the poor work.
Learning from a project with Janalakshmi, an Indian microfinance institution with more than a million customers, this multi-part blog series explores what it takes to embed customer-centricity within an organization and make it part of its DNA.