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Blog Series

The Journey to Customer-Centricity

Learning from a project with Janalakshmi, an Indian microfinance institution with more than a million customers, this multi-part blog series explores what it takes to embed customer-centricity within an organization and make it part of its DNA.

A woman works at Janalakshmi in India
Blog
24 November 2015

5 Ways to Improve Customer Experience for the Poor

CGAP offers five insights on improving customer experience for the poor, in ways that are game-changing, yet profitable.
jana1
Blog
20 November 2015

Can a Good Customer Experience for the Poor Benefit Business?

Is it important that financial service providers (FSPs) provide a good customer experience when serving poor, underbanked customers? Evidence says "yes," but this is often overlooked by FSPs.
Kaleido
Blog
22 June 2015

Fine Tuning Kaleido: A Key Step for Customer-Centricity

Janalakshmi Financial Services, Jana Foundation, CGAP and Innovation Labs partnered to develop a tool called Kaleido that provides the foundation for building a customer-centric organization. An initial survey of the tool offers several key findings.
Janalakshmi-1
Blog
28 April 2014

The Road Ahead: Implementing Kaleido at Scale

Janalakshmi, an urban microfinance institution in India, is putting its customers at the center of its business with a mapping tool called Kaleido.
kaleido
Blog
25 March 2014

Creating an Insights Engine for a Customer Centric Organization

In the first of a multi-part blog series, we take a look at a unique customer profiling tool called Kaleido. Created by Janalakshmi Financial Services, the tool maps the financial context of a household, getting us closer to a customer-centricity.
janalakshmi
Blog
23 September 2013

The Journey to Client Centricity in Financial Inclusion

CGAP's partnership with Janalakshmi Financial Services seeks to learn more about understanding customers, designing effective product delivery, and making the economics behind client-centric financial services for the poor work.

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