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Blog Series

Putting Customer Insights to Work

The CGAP Customers at the Center Financial Inclusion Research Fund, in partnership with The MasterCard Foundation, awarded funds to five organizations to power projects aimed at better understanding un- and under-banked customers. Freedom from Hunger, ideas42, IFMR Finance Foundation, Innovations for Poverty Action and MicroInsurance Centre are currently implementing these projects and explain their goals, objects and findings in this blog series.

Women dancing in celebration.
Blog
06 February 2017

How to Better Serve Customers: Insights from 5 Research Projects

CGAP's Customers at the Center Research Fund has generated insights about the world’s unbanked over the past two years. Here are the top insights from the Fund’s five projects and the lessons we have learned.
Women at a self-help group rally in Madurai, India.
Blog
25 January 2017

All’s Well That Repays Well? Not Necessarily.

The rapid growth of microfinance in India has led to concerns about a repayment crisis. Some have tempered these worries by pointing to low delinquency rates. But do low delinquency rates tell the whole story?
Women dancing in celebration.
Blog
07 July 2016

User-Centered Financial Services Build Household Resilience

"Resilience" refers to the ability to anticipate, respond to and recover from shocks. Freedom from Hunger used “resilience diaries” with 46 households in Burkina Faso to research whether financial services could play a greater role in building household resilience.
crezcamos2
Blog
13 June 2016

Building a Toolbox for Bundling Services

In an increasingly competitive marketplace, could the bundling of credit with non-credit financial services be a viable solution for FSPs? EA Consultants designed and implemented a study with Crezcamos in Colombia to find out.
mic video
Blog
12 January 2016

Tech Relief for the High Cost of Field Research

Client-centered research can be expensive and logistically challenging. How can technology simplify this process?
Woman holding her baby.
Blog
30 June 2015

Building Resilient Households in Burkina Faso

Freedom from Hunger conducted a 7-month project using the diaries of rural households in Burkina Faso to gauge how formal, non-formal and informal financial products affect household resilience.
Woman and man weaving with grass.
Blog
12 February 2015

Heuristics: A Behavioral Approach to Financial Literacy Training

ideas42 shares findings on what an effective financial literacy program could look like, based on insights about human psychology and decision-making.
In a training workshop beneficiaries practice entering their pin numbers using a big POS mock up as well as a POS roleplay
Blog
16 December 2014

Can Agents Improve Conditional Cash Transfers in Peru?

Innovations for Poverty Action is working with the Peruvian Government to test conditional cash transfer programs that help poor people save more and receive their payments in more convenient ways.
A loan officer sells life insurance to a group of clients as part of a marketing intervention in Mexico.
Blog
05 December 2014

Does Information Overload Affect Uptake of Financial Services?

When clients receive too much information about new financial services at once, they may avoid making a decision about it, or make a decision without fully understanding a product.
Microfinance leaders in Tamil Nadu tally the week's repayments
Blog
20 November 2014

How Can Group Loans be Provided more Responsibly?

In order for financial products to help people meet their goals, the products need to fit in with a household's natural cash flows and financial situation.

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