CGAP Updates its Visual Identity and Online Assets, Reflecting its New Five-Year Strategy

WASHINGTON, D.C., October 8, 2018 – The Consultative Group to Assist the Poor (CGAP) unveiled its newly designed website, refreshed logo and a new name for its independent knowledge-sharing platform to better reflect CGAP’s role as a leading think tank for financial inclusion.

The brand refresh coincides with the start of the CGAP VI strategy, which guides its work through 2023. The emergence of a digital economy, globalization of data and information, rising inequality and increased migration flows are powerful global forces reshaping the world. Increasingly world leaders recognize that financial inclusion has an important role to play in enabling people to navigate this fast-changing world and is foundational to achieving many of the United Nations’ Sustainable Development Goals (SDGs) for ending poverty.

In updating its visual identity, CGAP seeks to reflect these evolving global priorities as it expands and deepens its work on financial inclusion, creating new opportunities for poor people to move out of poverty and build resilience.

“As we embark on our new five-year strategy, we are embracing the dynamic changes shaping the finance and development sectors. These updates help ensure that our knowledge-sharing platforms remain relevant, at the forefront of financial inclusion and meaningful for our many stakeholders,” said Greta Bull, CGAP’s CEO.

CGAP’s brand refresh includes the following changes:

  • New Website: A new website that is visually rich and has a bolder, more contemporary look. Moving away from a text-heavy presence, the new site has a Collections feature, which showcases bodies of work, which highlight the actionable insights from CGAP’s field research and experiments.
  • Updated Logo: CGAP’s distinctive logo gets a face lift. The mark is refined to reflect openness and innovation, complemented by a modern typeface.
  • FinDev Gateway: The Microfinance Gateway gets a new name to reflect its evolution from a library serving the traditional microfinance industry into a wider knowledge-sharing platform for financial inclusion practitioners. The FinDev Gateway offers webinars, blogs and interviews and communities of practice, alongside its deep library of resources and job listings.

Financial inclusion has a vital role to play in contributing to global development. Globally, 1.7 billion people have no financial account at a bank, mobile money provider or other formal institution, according to the 2017 Global Findex. Even when people have accounts, their usage remains an important challenge, suggesting they find little value in the products and services offered. The result is that roughly one in three of the world’s adult population lacks the financial services they could use to improve their lives.

Under its new strategy, CGAP will focus on:

  1. Driving up usage of financial accounts by creating products and services that have value to customers, placing a special focus on women, who represent the largest segment of the unbanked and underserved;
  2. Building sustainable business models that enable the delivery of innovative financial products and services that serve the poor at scale;
  3. Developing the enabling infrastructure to connect people to the financial services that they need at low cost;
  4. Fostering a policy environment that supports financial innovation while protecting consumers; and
  5. Helping funders to invest their resources wisely in advancing the goal of financial inclusion.

About CGAP

CGAP is an independent think tank that works to empower poor people to capture opportunities and build resilience through financial services. We test, learn and develop innovative solutions through practical research and active engagement with our partners on building responsible and inclusive financial systems that help move people out of poverty, protect their gains and advance global development goals. Housed at the World Bank, CGAP is supported by over 30 leading development organizations committed to making financial services meet the needs of poor people.