Customer Profiles: How the Poor Approach Money in India

CGAP's Tanaya Kilara travels to Bangalore to better understand how the complexity of poor people's lives affects their financial decisions. Through a range of interviews, she sees how events in people's lives and their attitudes and behaviors interact in a complex way with financial decisions. By looking at this more closely, financial institutions may be able to design a better customer experience for poor households. Hopefully, this can help accelerate the journey out of poverty.