This tutorial-style video takes you through the technical journey of data analytics function that supports data-oriented strategic decision making and business development of your company. Our data analyst Kay shows how to create dashboards to better understand behavior patterns of your customers, how to visualize insights, and how to effectively communicate them to business owners. She also gives tips on data warehousing and extraction. The video is primarily addressed to data analysts and business intelligence teams at microfinance organizations.
Microfinance institutions that successfully generate value for their business and customers through digitization anchor these efforts in business intelligence. This Technical Note outlines an approach for improving business intelligence with interventions that require minimum or no investment in technology. CGAP also offers a customer dashboard library with detailed instructions for data teams and a tutorial video.