A small team from frog, a design and innovation consultancy, traveled to Afghanistan in 2012 to research attitudes and practices towards savings in Afghanistan. Through fifteen in-depth interviews, the team discovered that access and liquidity are key factors of Afghan financial products.
We believe that the key barrier to financial inclusion for the poor is one of design—of how financial products are created and positioned in the market, which consumers are targeted and how delivery channels are utilized.
The UN estimates that there are approximately 800 million illiterate consumers worldwide and in addition not all consumers use products that support their primary language. To what extent do designs need to cater for, or specifically design for the illiterate?