API Pricing for Digital Financial Services Providers: Getting Started


09 May 2019 10:00 am - 11:00 am EDT
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On May 9, 2019, CGAP highlighted in a webinar practical recommendations from the paper, "API Pricing for Digital Financial Service Providers: Getting Started." Martin Janzen, monetization strategy expert and managing director of Simon-Kucher & Partners' Cairo office, shared insights on the process of setting prices for APIs and other considerations, such as when and how to think about bundling. We also heard from Cedric N'Guessan, who heads the fintech product and strategy team for MTN Group, on pricing challenges and lessons from rolling out an initial set of open APIs in Uganda and beyond.

Event Resources

Webinar presentation >>

Related publication: API Pricing for Digital Financial Services Providers >>

CGAP's full collection of API resources >>


Claudia McKay

Claudia McKay | Senior Financial Sector Specialist | CGAP

Claudia leads CGAP's work on developing "digital rails" — or building blocks — necessary for a ubiquitous, efficient, and sustainable digital financial services ecosystem. This includes work aimed at connecting providers and third parties that want to leverage their assets and capabilities through open APIs. Before joining CGAP, Claudia spent seven years working for Opportunity International, a global network of microfinance organizations.

Michel Hanouch

Michel Hanouch | Senior Financial Sector Specialist | CGAP

Michel leads CGAP’s work on open APIs in financial inclusion, which aims to open existing digital rails to fintechs and other third-party innovators. He has over 13 years of experience working on fintech-enabled product and business model innovation in emerging markets.

Cedric N'guessan

Cedric N'guessan | Group Head of MFS Strategy and Products | MTN

Cedric has been working in financial technology in emerging markets across Africa and Latin America over the past 10 years. He currently heads the fintech product and strategy team for MTN Group, which operates across 21 markets in Sub-Saharan Africa and the Middle East. Cedric is also an advisory member of the CGAP open API program.

Martin Janzen

Martin Janzen | Managing Director, Cairo Office | Simon-Kucher & Partners

Martin is the managing director of the Cairo office for Simon-Kucher & Partners. He is responsible for financial services in the Middle East and Africa. Over the last 10 years, he has advised clients in many countries on growth initiatives, monetization strategies, and digital transformation. He is an expert in monetizing APIs and creating sustainable business models for two-sided markets.




Learn how to devise an API pricing strategy that balances your need to achieve a return on investment with the needs of third parties who are trying to grow their own businesses by leveraging your APIs.