A view of two smartphones at the cattle and livestock market in the Lafiabougou district of Bamako, Mali. CGAP Photo (Nicolas Réméné via Communication for Development Ltd.) CGAP Photo (Nicolas Réméné via Communication for Development Ltd.)

What’s the business case for open APIs?

More and more digital financial services providers are deciding to open APIs, which can providers in several ways. In the short term, APIs can enable companies to attract new customers, increase activity rates and generate new revenue streams, as demonstrated in our case studies below. Longer term, they can strategically position providers at the center of emerging digital ecosystems. Since APIs make it easier for innovators to build an array of apps and other products that rely on financial services, customers in emerging markets benefit from greater competition and access to a wider array of services.

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Paystack's open APIs for digital payments are helping thousands of African companies to launch new business models and deepen customer relationships.

By connecting its agents to e-commerce platforms, BTPN is giving agents and end-customers in Indonesia more reasons to use its mobile banking service.

What began as a side project has become central to Zoona's plans for growth. In this blog post, Zoona executives Brett Magrath and Bridgid Thomson discuss the importance of APIs at the company.