Gayatri Murthy leads CGAP’s work on platform worker livelihoods. She specializes in inclusive fintech and ensuring technological innovation in finance is correctly harnessed to solve the needs faced by underserved consumers and small businesses. Her work has focused on improving research methods to better understand the lives of low-income people, so that emerging insights compel us to transform policy, private sector and funding. She also specializes in training financial institutions to build customer-centric business models and has trained staff of financial institutions in workshops around the world, including at trainings organized by the Boulder Institute for Microfinance, the Social Performance Task Force, and the Aga Khan Agency for Microfinance.
Before joining CGAP, Gayatri worked for 6 years in market research, including leading nationally representative surveys, impact evaluations, and qualitative studies on financial inclusion, education and civil society building, in South Asia and Sub-Saharan Africa. She began her career at GiveIndia, a platform to promote efficient and effective giving in India.
Gayatri has a Master’s degree in International Communication from the School of International Service at American University in Washington, D.C., and a Bachelor’s degree in Economics from St. Xavier’s College, Mumbai, India. She is fluent in Hindi.