Gayatri Murthy

Financial Sector Specialist

Gayatri Murthy has spent nearly 10 years researching and consulting on what low-income people want and how digital technologies can help fill the gaps to financial inclusion. At CGAP, she is leading research on how FinTech startups can catalyze financial inclusion. She is also working with policy makers to ensure data protection and privacy policy empowers customers and supports responsible innovation. Ms. Murthy also specializes in training financial institutions to generate high-quality customer insights and then use them to build customer-centric business models. She has trained staff of financial institutions in workshops around the world, including at trainings organized by the Boulder Institute for Microfinance, the Social Performance Task Force, and the Aga Khan Agency for Microfinance.

Before joining CGAP, Ms. Murthy worked at Intermedia, where she conducted nationally representative surveys, impact evaluations, and qualitative studies on the role of digital technologies in financial inclusion and civil society building. She also worked at GiveIndia, a platform to promote efficient and effective giving to the poor in India. She has a Master’s degree in International Communication from the School of International Service at American University in Washington, D.C., and a Bachelor’s degree in Economics from St. Xavier’s College, Mumbai, India. She is fluent in Hindi.

By Gayatri Murthy


The Time for Data Protection Legislation Is Now

Data protection concerns are growing in emerging markets. Here are some data protection challenges that should be on policy makers' radars.

FinTech Partnerships: Choose Carefully, Then Evolve

FinTech startups in developing markets are leveraging partnerships to reach customers as diverse as women's savings groups, dairy cooperatives and smallholder farmers.

FinTech for the Poor: Not All Virtual, Not All Apps

FinTech isn't always about rolling out a dazzling new smartphone app. In places where USSD phones are the norm, it means something quite different.

A Mobile Money App That Helps Poor Customers Strategize

A mobile money app prototyped by CGAP has customizable features, such as image-based wallets, that allow customers to personalize the app and be their own financial strategists.

Customer Empowerment in Finance

Financial services providers for low-income customers typically believe that their business case is based on expanding the number of accounts or the number of transactions made by these customers. This is only part of the equation to business success.