Gayatri Murthy

Senior Financial Sector Specialist

Gayatri Murthy leads CGAP’s work on building country-level approaches to improving women’s financial inclusion. Previously she led work on platform worker livelihoods and inclusive fintech. Her work has focused on improving research methods to better understand the lives of low-income people, so that emerging insights better transform policy, private sector and funding. She also specializes in training financial institutions to build customer-centric business models and has trained staff of financial institutions in workshops around the world, including at trainings organized by the Boulder Institute for Microfinance, the Social Performance Task Force, and the Aga Khan Agency for Microfinance.

Before joining CGAP, Gayatri worked for 6 years in market research in South Asia and Sub-Saharan Africa. She began her career at GiveIndia, a platform to promote efficient and effective giving in India.

Gayatri has a Master’s degree in International Communication from the School of International Service at American University in Washington, D.C., and a Bachelor’s degree in Economics from St. Xavier’s College, Mumbai, India. She is fluent in Hindi

By Gayatri Murthy

Blog

Women’s Financial Empowerment at the Heart of a Developed India

As India charts its course toward Viksit Bharat 2047, it will need a financial system that not only includes women but also strengthens their economic power by giving them control over money, decisions, and assets at every life stage.
Blog

From Access to Agency: The Next Chapter in Women’s Financial Inclusion

Despite global progress, meaningful gender gaps in account ownership still persist in 65 economies. Our latest Findex blog unpacks new data on women’s financial inclusion and identifies the opportunities ahead.
Research

The Next Chapter for Women’s Financial Inclusion: Moving Toward a Visible Step-Change

A new approach integrating public and private sector efforts is crucial to address women's financial inclusion (WFI). CGAP’s gender conceptual framework aims to offer a new vision of WFI through a whole-of-market approach, requiring commitment from both sectors to drive impactful change.
Blog

The Road Ahead for Platform Gig Workers’ Financial Inclusion

Gig platforms offer financial inclusion potential for their workers, but roadblocks remain. Learn how funders and the financial inclusion community can better support innovation and impact on gig platforms.
Blog

On Gig Platforms, Women Workers Face Triple Barriers to Inclusion

The type of work that women do on gig platforms makes it harder to connect them to financial services that will translate their income into longer-term gains. We studied six platforms to understand why fintech innovation does not reach women workers.