Gayatri Murthy

Senior Financial Sector Specialist

Gayatri Murthy leads CGAP’s work on building country-level approaches to improving women’s financial inclusion. Previously she led work on platform worker livelihoods and inclusive fintech. Her work has focused on improving research methods to better understand the lives of low-income people, so that emerging insights better transform policy, private sector and funding. She also specializes in training financial institutions to build customer-centric business models and has trained staff of financial institutions in workshops around the world, including at trainings organized by the Boulder Institute for Microfinance, the Social Performance Task Force, and the Aga Khan Agency for Microfinance.

Before joining CGAP, Gayatri worked for 6 years in market research in South Asia and Sub-Saharan Africa. She began her career at GiveIndia, a platform to promote efficient and effective giving in India.

Gayatri has a Master’s degree in International Communication from the School of International Service at American University in Washington, D.C., and a Bachelor’s degree in Economics from St. Xavier’s College, Mumbai, India. She is fluent in Hindi

By Gayatri Murthy


The Road Ahead for Platform Gig Workers’ Financial Inclusion

Gig platforms offer financial inclusion potential for their workers, but roadblocks remain. Learn how funders and the financial inclusion community can better support innovation and impact on gig platforms.

On Gig Platforms, Women Workers Face Triple Barriers to Inclusion

The type of work that women do on gig platforms makes it harder to connect them to financial services that will translate their income into longer-term gains. We studied six platforms to understand why fintech innovation does not reach women workers.

Putting Gig Data to Work: Innovations in Expanding Credit Access

Learn how industry pioneers such as Moove and Karmalife have developed algorithms and products to use work and earnings data to extend credit to gig workers in this new brief.

Financial Services for Gig Workers: Lessons on Getting Design and Delivery Right

This brief highlights four examples of successful design and delivery methods employed by industry leaders in providing financial services to gig workers.

The Setup: Partnerships and Conditions for Offering Financial Services to Gig Workers

Platforms can offer financial services to underserved gig workers through digital channels, but it's essential to have the right environment for payments, regulations, and analysis. In this brief, early lessons share how institutional partnerships can lead to successful market entry.