Millions of women are buying and selling goods online across Asia — but, at least in Bangladesh, Myanmar and Pakistan, they’re not transacting on e-commerce platforms. They’re using social platforms instead, often without digital payments.
Closing the financial inclusion gender gap is about more than account access. It’s about making sure accounts unlock real opportunities for women. In Bangladesh, linking mobile money to informal e-commerce could meaningfully advance women’s financial inclusion.
Firsthand observations in some of the branchless banking initiatives around the world indicate that poor customers tend to struggle with remembering and correctly entering their personal identification number (PIN) to access and verify transactions in their branchless banking account. The Employment Generation Program for the Poorest (EGPP) conducted research to assess whether and how beneficiaries can be trained to recognize and remember numbers, even if they are illiterate.