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How to Engage Third Parties with Your Open APIs

Digital financial services providers are opening application programming interfaces (APIs) to third parties to stimulate innovation, generate new revenue streams, lower costs, and support their broader digital transformation goals. This guide is for CEOs, API project managers, and API sales and engagement leads within digital financial services providers who are looking to drive awareness and use of their APIs. It describes different third-party segments and introduces engagement strategies and activities for meeting the needs of these segments.