- Customer choice in government-to-person (G2P) payments offers recipients the ability to select their service provider, thereby giving consumers more agency and a better path to financial inclusion.
- This deck aims to help implementers of G2P choice programs (who must engage, select, contract, incentivize, and manage these financial service providers) in better reaching recipients and achieving the program’s objectives.
- For G2P programs to move toward customer choice, a one-size-fits-all approach will not work. A spectrum of approaches exists, and programs must tailor their engagement of financial service providers to meet program needs and local context.
G2P systems seldom fulfill their potential because they underutilize the capabilities of digital payments systems. As a result, recipients are prevented from exercising choice over the account or withdrawal points that are used.
There’s a better way to deliver government-to-person (G2P) payments. Modernizing the delivery architecture can increase value for customers, lower government costs and create competition among financial service providers.
Open G2P systems have great potential to connect recipients with a host of PSPs from which they can choose to receive their transfers. TymeBank realized the profitability potential of G2P customers and turned it into a core aspect of their strategy.