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Personas Show How Social Norms Impact Women’s Financial Inclusion

Customer personas rarely reflect the social norms that influence women's financial lives, which limits their usefulness in developing financial services. Here is a five-step process for improving customer personas.

Social Norms and Women’s Financial Inclusion: The Role of Providers

Financial services providers are a part of the societies in which they operate, and their decisions can bolster gender norms that restrict or expand women’s access to financial services.