Research & Analysis

Financial Services for Gig Workers: Lessons on Getting Design and Delivery Right


Although gig work platforms provide a channel for offering financial services to underserved workers, innovators are realizing that despite their digital skills, the underserved platform-workers segment may still need a carefully designed balance of tech and touch to trust, understand and incorporate financial services into their lives. Crafting impactful products for workers still requires careful design, development, and piloting work. This brief features pioneering industry leaders--Britam and LittleApp, Abalobi, Safeboda, Jumia and OlaInsure-- that have created successful design and delivery solutions to provide financial services to platform workers.


These briefs draw from five pilots supported by CGAP and a learning community of over 50 executives from fintechs, platforms, support organizations, and financial service providers. We would like to recognize the following participants for their valuable contributions:

  • Abdellatif Olama and Abhinand Gopal, JumiaPay
  • Angela Sharp and Nick Calothi, ABALOBI
  • Anshul Khurana, Entitled
  • Badal Malick, Sachin Tripathi, Karmalife
  • Christian Wamambe Mayeku, SafeBoda
  • Christopher Maclay, Jobtech Alliance
  • Jim Chu, Untapped Global
  • Kayode Adeyinka, Gigmile
  • Liza Maru and Saurabh Sharma, Britam Insurance
  • Melina Cruz, Homely 
  • Niladri Roy, LittleApp
  • Pramod Ghorpade, Dvara Money
  • Pranshu Diwan, Ola Insure
  • Paul Bastian, Gojek
  • Rachel Levenson, Turaco
  • Tanah Sullivan, GoTo
  • Tingting Peng, Moove

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